ABOUT GTM NORTH
GTM North is Toronto's in-person community for B2B go-to-market operators - SDRs, AEs, VPs of Sales, CMOs, and RevOps leaders from Canadian B2B companies.
No panels. No name tags. Just what's actually working - and what isn't.
Founded in 2026 by Max Woo, Iffy Alade, and Jon Tjoandi.
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The GTM Operators Behind Us
Max Woo
Landbase
Co-founder of GTM North. Head of Sales Development at Landbase and 1x founder - bootstrapped and sold LavaReach (AI sales SaaS) from $0 to $600K ARR in 8 months.
Obsessed with outbound, cold calling, and building SDR teams that actually hit quota. University of Toronto grad.
Iffy Alade
Spellbook & Everyside
Co-founder of GTM North and serial entrepreneur with multiple exits - including Tommy's Hot Tubs and Campus Creators Agency (clients: HelloFresh, Carlsberg, Monster Energy). Investor and co-founder of Everyside Social Eatery & Taphouse. Currently at Spellbook, a legal AI company. LLB, MSc, Newcastle University.
Jon Tjoandi
Rose Rocket
Co-founder of GTM North and Head of Market Development at Rose Rocket, a Canadian logistics SaaS. Built Rose Rocket's BD team from scratch - and now leads GTM strategy, demand generation, and partnerships. Chapter Head of SDR Leaders of Canada, an invite-only community for sales development leaders. York University.
GTM NORTH'S MISSION
Toronto's B2B talent is elite. The community to match it didn't exist — no room for sales, marketing, and RevOps operators to meet in person and be real about what's working and what isn't. No panels. No vendor pitches. That's why we built GTM North.