Director of Marketing Salary in Canada (2026): Realistic Benchmarks
- Max Woo
- 4 days ago
- 16 min read
Last Updated: July 2026
A realistic Director of Marketing salary in Canada in 2026 ranges from CA$115,000 to CA$165,000 in base pay, with a national midpoint around CA$130,000 to CA$140,000 and a target bonus that typically runs 10% to 20% on top - averaging around 13% of base at the director level in Canadian tech, per Artemis Canada's 2025 marketing compensation survey. First-time and small-business directors typically start below that band, closer to CA$100,000 to $120,000, while senior directors at B2B SaaS companies in Toronto or Vancouver can reach CA$180,000. That range is based on verified data from Robert Half's 2026 Canada Salary Guide, Glassdoor (June 2026), Indeed Canada (March 2026), and PayScale (2026).
The biggest single comp driver isn't experience - it's scope. At a 40-person startup, the "Director of Marketing" is often the entire marketing department and reports to the CEO. At an enterprise, a director is one of several, reporting up to a VP or CMO. Same title, wildly different job, and a CA$40,000+ swing in pay to match.
One thing to get straight before you benchmark anything: a Director of Marketing is not a commission role. Pay is base salary plus a discretionary or MBO-based bonus, not the 50/50 or 60/40 OTE split you see for Account Executives and SDRs. At venture-backed startups, equity is a real part of the package. That structural difference changes how you read every offer.
2026 market context: Canadian marketing hiring shifted hard toward skills-based evaluation in 2026. Robert Half's 2026 Marketing & Creative Salary Guide found that 85% of marketing and creative leaders agree professionals with specialized skills are paid more than peers without them in the same role, with AI, automation, and analytics skills commanding the biggest premiums. For directors, that means the ones who can tie marketing to pipeline and revenue - not brand awareness - command the top of every band. If you're evaluating a Director of Marketing offer in 2026, the company's stage and your proximity to revenue matter more than the word "Director" on the offer letter.
Key Takeaways: Director of Marketing Salary in Canada in 2026
The realistic Director of Marketing base salary range in Canada is CA$115,000 to CA$165,000, with a national midpoint of CA$130,000 to CA$140,000. Robert Half's 2026 Canada Salary Guide puts the placement-based national range at CA$112,250 to CA$156,750. First-time and SMB directors sit below this band (around CA$100,000 to $120,000); senior directors at B2B SaaS companies in major cities reach the top and beyond (up to CA$180,000).
Directors of Marketing are paid base plus bonus, not OTE. Target bonus typically runs 10% to 20% of base, averaging near 13% in Canadian tech (Artemis Canada, 2025). At venture-backed startups, equity is common on top - 64% of executive-level marketers receive equity, versus 37.5% at IC and manager level (Artemis, 2025).
Watch the title trap. "Director of Marketing" and "Marketing Director" are the same role, but data sources split them, and the title itself spans everything from a one-person startup marketing lead to an enterprise middle-manager. Glassdoor lists CA$95,419 under "Director of Marketing" but CA$111,451 under "Marketing Director" - same job, CA$16K apart, purely from label noise.
B2B SaaS and tech directors earn 15% to 25% more than generalist directors at the same level, tracking the tech premium documented across GTM North's Canadian GTM compensation series.
Toronto, Vancouver, Montreal, and Ottawa cluster at the top. Robert Half shows Toronto directors at CA$117,077 to CA$163,490 and Vancouver at CA$116,740 to CA$163,020, with Montreal and Ottawa within a few thousand dollars.
The jump to VP of Marketing is the next big step. Robert Half puts VP of Marketing at CA$142,500 to CA$174,750 nationally, and CMO in Toronto at CA$163,490 to CA$221,638.
Specialization is the hidden multiplier. Directors who own demand gen, growth, and product marketing out-earn directors of brand, content, or communications, often by CA$15,000 to CA$25,000 at the same level.
Benchmark base first, bonus and equity second. A high target bonus tied to vague company-wide metrics is worth far less than a guaranteed base - and startup equity is upside, not compensation.
The GTM North B2B SaaS-Adjusted Band (Modeled, 2026)
Public salary averages blend a Shopify director of product marketing with a regional non-profit's one-person "marketing department," so they understate what B2B tech actually pays a real marketing leader. To cut through that, we re-anchor Robert Half's placement range (CA$112,250–$156,750 national) upward by a modeled 15% to 25% tech premium - our estimate, directionally consistent with Robert Half's finding that 85% of marketing leaders say specialized skills command higher pay:
Segment | Modeled Base (Director) | Modeled Total Comp |
Generalist / SMB / non-profit | CA$95,000–$120,000 | CA$105,000–$138,000 |
B2B SaaS / tech (national) | CA$130,000–$160,000 | CA$150,000–$195,000 |
B2B SaaS / tech (Toronto, Vancouver) | CA$140,000–$175,000 | CA$162,000–$215,000 |
Modeled, not surveyed. Method: Robert Half national placement range, adjusted for the documented tech premium and the Toronto/Vancouver city differential. Verify against live listings before negotiating.
Canadian Director of Marketing Salary Benchmarks by Experience Level (2026)
National midpoint Director of Marketing base salary in Canada: CA$130,000 to CA$140,000 (Robert Half, 2026; Indeed, March 2026). Typical bonus: 10% to 20% of base, averaging ~13% (Artemis Canada, 2025). Tech and SaaS roles anchor toward the top of the range.
Ranges below are modeled from Robert Half's 2026 Canada Salary Guide, Glassdoor (2026), Indeed Canada (2026), and PayScale (2026), with bonus targets reflecting standard Canadian B2B practice.
Role / Level | Base Salary | Target Bonus | Total Compensation |
Head of Marketing / first-time Director (SMB, ~8 yrs) | CA$100,000–$120,000 | 8%–12% | CA$108,000–$134,000 |
Director of Marketing (established, 8–10 yrs) | CA$120,000–$150,000 | 10%–15% | CA$132,000–$172,000 |
Senior Director of Marketing (10+ yrs, B2B SaaS, big city) | CA$150,000–$180,000 | 13%–20% | CA$170,000–$215,000 |
VP of Marketing (next step up) | CA$142,500–$174,750 | 15%–20% | CA$164,000–$210,000 |
Note: Glassdoor's dual listings for this exact role show how noisy the public data is. Glassdoor's "Director of Marketing" page reports a CA$95,419 average from just 12 submissions, while its "Marketing Director" page reports CA$111,451 from 32. For a true marketing-leadership role, Robert Half's placement data (CA$112,250–$156,750) is the better anchor than either Glassdoor average.
What Is a Director of Marketing's Compensation Actually Made Of?
This is where marketing leadership diverges sharply from sales leadership. A VP of Sales or SDR Manager carries an OTE - a base plus heavy variable tied to team quota. A Director of Marketing is paid on total compensation, made up of three parts:
Base salary is the fixed, guaranteed portion, and by far the largest share of a director's comp (typically 78% to 90% of the total).
Bonus usually runs 10% to 20% of base and averages around 13% at the director level in Canadian tech (Artemis Canada, 2025), tied to company performance, marketing MBOs (management by objectives), or pipeline-contribution targets. Softer and more discretionary than a sales commission, with less downside risk but also less transparency.
Equity carries real weight at this level in venture-backed startups. A director is senior enough to receive a meaningful option grant, and the earlier the stage, the more of the package rides on it. At public tech companies, this shows up as RSUs.
So when a Director of Marketing and a VP of Sales both quote "CA$160,000," they mean very different things. The VP's number is conditional on the team hitting quota and may land at 70% to 90% of stated OTE in a real year. The director's number is mostly guaranteed base plus a softer bonus. Dollar for dollar, a director's CA$160,000 is more secure - but it also has a lower ceiling. That matters when you're weighing a move between marketing and revenue leadership inside the same GTM org.
What Does a Typical Director of Marketing Earn in Canada in 2026?
The public salary data for this role is unusually scattered - even more than for Marketing Manager - because the title spans two very different jobs and gets filed under two different labels. Triangulation is essential.
Robert Half's 2026 Canada Salary Guide, built from actual placements and validated against Textkernel job-posting data, is the most reliable anchor for a true director-level role. It puts the national Marketing Director range at CA$112,250 to CA$156,750, with Toronto at CA$117,077 to CA$163,490 and Vancouver at CA$116,740 to CA$163,020.
Indeed Canada (March 2026) reports a national average of CA$112,742 across 197 salaries, with Toronto higher at CA$125,369 and Ontario at CA$117,732 - closely corroborating Robert Half's midpoint.
Glassdoor is where it gets messy. Its "Marketing Director" page reports a national average of CA$111,451 (25th–75th percentile CA$92,157–$134,784, 90th percentile CA$159,910), while its separate "Director of Marketing" page reports just CA$95,419 off a thin 12-submission sample. Same role, two labels, a CA$16,000 gap. In Toronto, Glassdoor shows CA$118,276 on average, closer to the Robert Half and Indeed figures.
PayScale (2026) lands lower at a CA$106,340 average base, but its own breakdown shows why: it's weighted toward earlier-career directors, reporting CA$73,495 for those with under a year in the role and CA$87,421 for 1–4 years. That skews the blended average below what an experienced director actually commands.
The practical base salary range for Canadian Directors of Marketing in 2026:
Most established directors land in the realistic CA$115,000 to $165,000 band. Below and above it, pay tracks scope, stage, and city:
Below band (first-time director, SMB or non-profit, smaller market): CA$100,000 to CA$120,000
Core band, lower half (established director, mid-market or B2B, 8–10 years): CA$120,000 to CA$145,000
Core band, upper half to top (senior director, B2B SaaS, Toronto or Vancouver): CA$150,000 to CA$180,000
Add a bonus - averaging around 13% of base at the director level, and typically ranging from 10% to 20% - to reach total compensation. For B2B SaaS and tech roles - the segment most relevant to the GTM North community - anchor toward the upper half of the band.
Director of Marketing Salary by City in Canada (2026)
Director of Marketing pay tracks cost of living and the concentration of tech, agency, and enterprise employers. Unlike more junior marketing roles, director-level ranges compress across major cities - a senior leader is a senior leader whether in Toronto or Montreal - but the top of the range still lives in Toronto and Vancouver.
Toronto, Vancouver, Ottawa, and Montreal figures are Robert Half 2026 placement data. Calgary and the remote band are modeled and should be verified against live listings before negotiating.
City | Base Salary Range | Notes |
Toronto, ON | CA$117,000–$163,000 | Highest concentration of tech, agency, and enterprise employers (RH data) |
Vancouver, BC | CA$117,000–$163,000 | Comparable to Toronto, high cost of living (RH data) |
Montreal, QC | CA$114,000–$160,000 | Bilingual (EN/FR) leadership roles carry a premium (RH CA$114.5K–$159.9K) |
Ottawa, ON | CA$113,000–$158,000 | Government, public-sector, and B2B tech mix (RH CA$112.8K–$157.5K) |
Calgary, AB | CA$105,000–$150,000 | Energy and enterprise weighting, growing tech sector (modeled) |
Remote (U.S.-facing role) | CA$140,000–$185,000 | Often partially indexed to U.S. market rates |
Directors in remote roles supporting U.S.-market companies usually sit at the top of the range, where pay is partly benchmarked against U.S. rates. It's the same pattern we documented for remote SDR Manager roles in Canada.
Scope: The Real Reason Two Directors Earn CA$40,000 Apart
Before specialization, before city, the single biggest variable in Director of Marketing pay is what the title actually means at that company. It's the one thing the salary aggregators can't see.
The startup "Director of Marketing" at a 30-to-60-person company is frequently the most senior marketing person in the building. They report to the CEO, own strategy and execution, and function as a Head of Marketing or fractional VP. Scope is enormous; the title just hasn't caught up. These roles anchor high (CA$140,000–$170,000 at a funded B2B SaaS company) and often carry meaningful equity.
The enterprise "Director of Marketing" is one of several directors - Director of Demand Gen, Director of Product Marketing, Director of Brand - reporting up to a VP or CMO. Scope is deep but narrow. Base can be similar, but there's a layer of leadership above them, and equity is thinner.
The "Director of Marketing and Communications" at a non-profit or public-sector org typically sits lowest. Glassdoor bundles these into the "Director of Marketing" label, which is part of why that page reads CA$16,000 below the "Marketing Director" page.
Before you benchmark, answer one question: Who does this director report to, and how many marketers report to them? A director reporting to a CEO with a team of six is a different job - and a different paycheck - than a director reporting to a VP with a team of one.
Specialization: The Hidden Salary Multiplier
Two people can hold the same "Director of Marketing" title and earn CA$25,000 apart. The difference is specialization and proximity to revenue.
Director of Demand Generation sits closest to pipeline and revenue. It's the highest-paid director specialization in B2B and anchors at the top of every band.
Director of Growth Marketing owns acquisition, experimentation, and funnel economics. A strong premium in product-led SaaS.
Director of Product Marketing owns positioning, launches, and sales enablement. Commands a premium, especially in competitive B2B SaaS categories.
Director of Digital / Performance Marketing sits mid-to-high depending on the budget owned. The bigger the paid-media P&L, the higher the pay.
Director of Brand / Content / Communications sits further from revenue, typically at the lower end of the director bands.
The rule is the same one that governs sales comp. The closer a role sits to revenue, the more it pays. A director who can tie marketing programs to closed-won pipeline will out-earn a brand director at the same level, every time.
The Bonus and Equity Reality: What Directors Actually Take Home
Director-level marketing bonuses are softer and more discretionary than sales commissions, which cuts both ways: less downside risk, but less upside and far less transparency. The number is also smaller than most people assume. Artemis Canada's 2025 survey of Canadian tech marketers puts the average bonus at 13% of base for Head/Director roles and 18% for VP/C-level - and their sample skews to the upper end of the market, so treat 13% as a realistic anchor, not a floor. At this level, equity often matters more than the cash bonus: 64% of executive-level marketers receive equity, versus 37.5% at IC and manager level (Artemis, 2025).
Three common bonus structures in Canadian marketing leadership in 2026:
Company performance bonus. A 10% to 20% target tied to overall company revenue or EBITDA. Most common at established companies. The least within your direct control.
Marketing MBO bonus. Tied to marketing-specific objectives like pipeline contribution, MQL-to-SQL conversion, or CAC targets. More within your influence, and increasingly the norm in B2B SaaS.
Equity in the mix. Standard at venture-backed startups, where a director receives a real option grant. A slightly lower cash package offset by stock whose value depends entirely on a future exit.
Before accepting a Director of Marketing role, ask these questions:
Is the bonus discretionary or formula-based, and what's the actual payout history over the last two years?
Is it tied to company performance, marketing MBOs, or my own goals?
What's the equity grant - share count, strike price, vesting schedule, and most recent 409A or preferred valuation?
Who does this role report to, and is there a defined path to VP?
Is base reviewed annually, and what's the typical merit increase?
The last question matters more than the bonus. In a base-heavy role, your annual raise compounds, and your next offer benchmarks against your current base. A strong base today is worth more than a generous but uncertain bonus tomorrow.
How to Negotiate Your Director of Marketing Salary in Canada
Most marketing leaders anchor to the wrong number - a blended Glassdoor average that mixes non-profit comms directors with SaaS growth directors - and leave money on the table. Here's how to negotiate from data.
Anchor to Robert Half, not a blended average. Robert Half's placement-based range (CA$112,250 to CA$156,750 nationally, up to CA$163,490 in Toronto) reflects what employers actually pay for true director-level roles. Saying "Robert Half's 2026 guide puts the Toronto Marketing Director range at CA$117,000 to CA$163,000, and I'm targeting the upper half based on my B2B SaaS experience" lands harder than quoting a Glassdoor number.
Price your scope. If you'll be the most senior marketer in the company reporting to the CEO, you're a Head of Marketing wearing a Director title - negotiate accordingly. Don't let a deflated title cap a VP-scope job.
Price your specialization. If you own demand gen, growth, or product marketing - the revenue-adjacent specializations - make it explicit. These roles carry a premium and most hiring managers expect to pay it.
Quantify your impact. Directors who can attribute pipeline or revenue ("my team sourced CA$8M in pipeline and CA$2M in closed-won last year") negotiate from a sales-like position of leverage. Directors who cite only impressions, followers, or brand lift negotiate from weakness.
Value equity conservatively. If a startup offers a lower base plus a big grant, get the strike price, share count, vesting schedule, and latest valuation in writing, then treat the options as upside - not guaranteed compensation.
Red flags to watch:
A "competitive bonus" with no disclosed payout history
A base offered below the Robert Half range, with the gap "made up in equity"
A "Director" title used to justify a VP-scope job at a manager-level base
Equity pitched without a strike price or valuation
No defined annual base review and no path to VP
"The mistake I see most often in our GTM North community is directors benchmarking against a title instead of a scope. 'Director of Marketing' at a Series A startup where you own the whole function is a completely different job than 'Director' at an enterprise reporting into a VP - but people quote the same Glassdoor average for both. Figure out what the role actually is: who you report to, how big your team is, how close you sit to revenue. Then anchor to placement data and price the scope. The title is the last thing you should negotiate on." - Max Woo, Co-founder, GTM North; Head of Sales Development, Landbase
Director of Marketing Salary vs. Other Canadian GTM Roles (2026)
Seeing Director of Marketing pay inside the broader go-to-market ladder helps you judge whether an offer is fair. For deeper breakdowns on adjacent roles, see GTM North's compensation series: Marketing Manager Salary Canada 2026, SDR OTE Canada 2026, SDR Manager OTE Canada 2026, Account Executive OTE Canada 2025, Account Manager OTE Canada 2026, and VP of Sales OTE Canada 2025.
Role | Median Base | Median Total Comp / OTE | Pay Structure | Source |
Marketing Manager (Canada) | CA$95,000–$105,000 | CA$105,000–$120,000 | Base + 10–15% bonus | |
Director of Marketing (Canada) | CA$130,000–$140,000 | CA$145,000–$160,000 | Base + ~13% bonus | |
VP of Marketing (Canada) | CA$142,500–$174,750 | CA$165,000–$205,000 | Base + ~18% bonus | |
SDR (Canada) | CA$59,762 | CA$85,277 OTE | 70/30 base/variable | |
Account Executive (Canada) | CA$99,379 | CA$187,970 OTE | 50/50 base/variable | |
VP of Sales (Canada) | CA$150,000–$180,000 | CA$220,000–$320,000 OTE | 60/40 base/variable |
A Director of Marketing's total comp sits between a senior Account Executive's OTE and a VP of Sales' OTE, but far more of it is guaranteed. On the revenue side, a VP of Sales out-earns a Director of Marketing at total comp - but carries the quota risk to match. The Director trades ceiling for stability. That's a real consideration for anyone weighing a move between marketing and sales leadership inside the same GTM org.
The step from Director of Marketing to VP of Marketing is a 1.2x to 1.4x total-comp increase - a smaller leap than Marketing Manager to Director, because most of the scope jump already happened at the director level.
Frequently Asked Questions
What is a realistic salary for a Director of Marketing in Canada in 2026?
A realistic Director of Marketing base salary in Canada in 2026 is CA$115,000 to CA$165,000, with a national midpoint of CA$130,000 to CA$140,000 plus a bonus that typically runs 10% to 20% of base (averaging around 13% in Canadian tech, per Artemis Canada, 2025). Robert Half's 2026 Canada Salary Guide puts the placement-based national range at CA$112,250 to CA$156,750. B2B SaaS and tech directors anchor toward the top of that range.
Why do salary sites show such different numbers for this role?
Two reasons. First, "Director of Marketing" and "Marketing Director" are the same job filed under different labels - Glassdoor alone shows CA$95,419 for one and CA$111,451 for the other. Second, the title spans a one-person startup marketing lead and an enterprise middle-manager, which are very different jobs. Robert Half's placement data is the most consistent anchor for a true director-level role.
Do Directors of Marketing get commission or OTE?
No. Directors of Marketing are paid base salary plus a bonus (typically 10% to 20% of base, averaging near 13% in Canadian tech), often with meaningful equity at startups - not commission or OTE. This differs fundamentally from sales roles like Account Executives and VPs of Sales, whose pay is heavily variable and tied to quota.
How much does a Director of Marketing make in Toronto in 2026?
A Director of Marketing in Toronto earns roughly CA$117,000 to CA$163,000 in base salary, per Robert Half (2026), with a bonus (typically 10% to 20% of base) bringing total compensation to roughly CA$130,000 to CA$195,000. Indeed (June 2026) reports a Toronto average of CA$125,369 across 57 salaries.
Which city pays Directors of Marketing the most in Canada?
Toronto and Vancouver pay the most, but director-level ranges compress across major cities. Robert Half (2026) shows Toronto at CA$117,077–$163,490 and Vancouver at CA$116,740–$163,020, with Montreal and Ottawa within a few thousand dollars. Remote roles supporting U.S.-market companies can exceed all of them, often reaching CA$140,000 to CA$185,000, because they're partly indexed to U.S. rates.
Which Director of Marketing specialization pays the most?
Directors of demand generation, growth, and product marketing earn the most because they sit closest to revenue and pipeline - typically CA$15,000 to CA$25,000 above directors of brand, content, or communications at the same level. The principle mirrors sales: proximity to revenue drives pay.
What's the difference between a Director of Marketing and a VP of Marketing in pay?
A VP of Marketing earns more - Robert Half (2026) puts the national VP of Marketing range at CA$142,500 to CA$174,750, versus CA$112,250 to CA$156,750 for a director. The step up is a 1.2x to 1.4x total-comp increase, plus a larger bonus target and, usually, more equity. At smaller companies the two roles blur, and a "Director" may hold VP-level scope.
How does a Director of Marketing salary compare to a sales role in Canada?
A Director of Marketing's total comp (CA$145,000 to CA$160,000 at the midpoint) lands near a senior Account Executive's OTE but below a VP of Sales' OTE. The key difference is that most of a director's comp is guaranteed base, while sales roles carry heavy quota-based variable. Directors trade ceiling for stability.
Does an MBA raise a Director of Marketing's salary in Canada?
It can, especially for enterprise and public-sector roles where an MBA is often preferred, per Robert Half's job profile. In B2B SaaS, demonstrated pipeline impact and specialized skills tend to move the number more than the degree - Robert Half's 2026 Marketing & Creative Salary Guide found 85% of marketing and creative leaders agree specialized skills are paid more than peers without them.
About GTM North
GTM North is Canada's community for B2B go-to-market operators: VP Sales, CROs, RevOps leaders, marketing directors and managers, AEs, SDR Managers, and SDRs building pipeline and revenue teams across the country. Launched in 2026 in Toronto, GTM North brings Canadian sales and marketing leaders together for in-person events and runs Canada's most comprehensive publicly available GTM compensation benchmark series, covering Marketing Manager Salary Canada 2026, SDR OTE Canada 2026, SDR Manager OTE Canada 2026, Account Executive OTE Canada 2025, Account Manager OTE Canada 2026, VP of Sales OTE Canada 2025, and Director of Marketing Salary Canada 2026. Each post is built from verified data sources and used by Canadian GTM leaders to negotiate, benchmark, and build comp plans.
Join the GTM North community at gtmnorth.ca/join.
Data Sources
Source | Data Used | Methodology | Last Updated |
National range CA$112,250–$156,750 | Actual placements validated against Textkernel job-posting data | 2026 | |
Toronto CA$117,077 (low) / $141,327 (mid) / $163,490 (high); CMO Toronto $163,490–$221,638 | Placement-based salary guide data | 2026 | |
Vancouver CA$116,740–$163,020 | Placement-based salary guide data | 2026 | |
Ottawa CA$112,811–$157,534 | Placement-based salary guide data | 2026 | |
Montreal CA$114,495–$159,885 | Placement-based salary guide data | 2026 | |
National VP Marketing CA$142,500–$174,750 | Placement-based salary guide data | 2026 | |
85% of marketing/creative leaders agree specialized skills are paid more; +1.6% projected avg 2026 salary increase for marketing/creative roles | Surveys of Canadian hiring managers and professionals (small, midsize, large orgs) | 2026 | |
Average base CA$111,451; 25th–75th pct CA$92,157–$134,784; 90th pct CA$159,910; 32 submissions | Anonymous salary submissions + ML model | June 2026 | |
Average base CA$95,419; 25th–75th pct CA$78,335–$116,229; 90th pct CA$138,792; 12 submissions | Anonymous salary submissions + ML model | June 2026 | |
Toronto average CA$118,276; 25th–75th pct CA$101,894–$137,292; 90th pct CA$156,989; 18 submissions | Anonymous salary submissions + ML model | July 2026 | |
National average CA$112,742; 197 salaries; Toronto CA$125,369; Ontario CA$117,732 | Self-reported salaries | March–June 2026 | |
Average base CA$106,340; entry-level CA$73,495 (<1 yr); early career CA$87,421 (1–4 yrs); bonus range CA$4K–$27K | Self-reported survey data | 2026 | |
Bonus as % of base: Head/Director 13%, VP/C-level 18%, Lead/Manager 7%, IC 6%. Equity: 64% of execs vs 37.5% of ICs/managers | Invitation-only salary survey (400+ responses) + verified search data; 60–140 data points per level; skews upper-end of market | July 2025 | |
Average gross base CA$168,520 + average bonus CA$21,689 (~13%); entry CA$116,578; senior (8+ yrs) CA$206,097 | Employer-reported and anonymous-employee salary survey data | 2026 |
Comments